London is one of the most contested search markets in the UK, and if you look for help you will mostly find agencies making the same promise. What sets a London business apart is editorial authority, and link building in London is the SEO lever that earns it: articles on trusted sites that mention your brand, point to your pages and help search engines and AI assistants see you as a source worth citing.
With Prensarank, you compare sites by their real metrics, choose the URL and anchor and leave the writing to us, at no extra cost. Half of all orders are live within 24 hours. There is no retainer or minimum term, and sign-up is free, so you can browse sites and prices first. Below: what it costs and how to make London's press work for you.
No agency, no retainer: you choose every site and anchor, and pay only for what gets published.
Beyond the national titles based in the capital, London has a press of its own on two levels: city-wide titles and a long list of borough papers.
City-wide titles. The Standard, formerly the Evening Standard, has a website alongside its print edition. MyLondon, launched by Reach plc in 2018, covers the whole city online. City A.M. is London's business paper, and Metro is the free title handed out on the Tube.
Borough papers. Papers and news sites that cover a single borough belong to this local layer, where a mention next to a borough name shows exactly where you operate.
Where PR comes in. Digital PR in London gives these publishers a story, such as a survey or local data, in exchange for a mention with a link. A sponsored article secures the link on the site, URL and anchor you choose, so the most effective London digital PR plans use both.
Local coverage strengthens your local SEO, and on Prensarank you will find sites to rank your website in London, with their metrics in view before you buy.
Mix London titles with national and niche sites in your field: each adds a different signal of place, authority or topic.
Combine your brand, descriptive anchors and the occasional one with "London". Each site accepts 1 to 4 links per article.
Send links to service and product pages, not only the home page: in the market, around 60% of links point there.
Publish steadily rather than all at once: one article a month builds a natural profile that keeps growing.
Outside the newsroom, London's organisations keep creating reasons to publish:
| Organisation | What it is | How to turn it into links |
|---|---|---|
| London Chamber of Commerce and Industry (LCCI) | Connects business, universities and government around skills, innovation and enterprise | Joining an event or programme gives you a business angle |
| LCCI Tech business group | The chamber's business group for technology firms | A talk or panel appearance is a natural hook for a tech or business site |
| London Tech Week | Held every summer at Olympia London | Time launches or data for the days around it, when the sector is watching |
| Imperial College London, UCL, King's College London and LSE | Four of the capital's best-known universities | Commenting on a study in your field adds substance to your article |
| Yell, Thomson Local, FreeIndex, 192.com and Hotfrog UK | Business directories with local listings | Consistent listings support local search alongside your articles |
None of them sells links, but all of them generate stories, and an article on a relevant site is the most direct way to turn one into a link. Prensarank sells those articles with no lock-in.
London has no fixed price list: cost depends on each site's size, traffic and authority. In the market, more than half of all orders cost under €100.
Up to about 20,000 visits a month. A low-cost way to build relevance in your niche.
Around 75,000 visits a month, the typical price band for a sponsored article.
Around 200,000 visits a month. The very largest sites reach €600-700.
With Prensarank you pay only per article, writing included, with better prices thanks to our order volume. Prices rise slightly each year, so starting sooner pays off.
For London businesses that want editorial links without an agency retainer.
Many sites publish within a day, compared with almost a week on average in the market.
We write an SEO- and GEO-optimised article at no extra cost, or you can send your own text.
DR, DA, OBL, links and organic traffic for each site, up to date and visible before you buy.
Real publishers only, with no resellers or middlemen between your brand and the site.
One payment per article and a free account, whether you run a shop in Croydon or a firm in the City.
SEO and GEO specialists, real people, help you choose the right sites for your goals.
